When Designing Postcards, Aim for “Refrigerator Door Mindshare”
If you want to lay out effective advertising and digitalmarketingtips info marketing postcards, then the intention is for “Refrigerator Door Mindshare.”
By this, I mean which you have to create a card that a person would be proud to show on his or her fridge door.
The photograph at the front of your postcard need to be easy, but attractive. I?Ve discovered that brightly coloured cards pull a higher reaction than dark, moody cards. Save your inventive angst for a few other medium.
You have to also create an photo that?S easily comprehended. Why? Because your recipients will simplest give your playing cards a one- or -2nd look before finding out to maintain them or throw them away.
Think billboard. A billboard should get its factor across speedy. Because humans are riding way of at excessive prices of pace. It additionally must be memorable.
So, here is a homework undertaking, the next time you’re out and approximately, look at the billboards. Advertisers are paying suitable money to position them up, so why now not use them as a source of unfastened design ideas?
Now, ask yourself a couple of questions:
1. Which billboards are memorable?
2. Which billboards are forgettable?
You also can do the same thing with advertising you see in bus and educate stations, or in airports.
You may additionally have observed this while you’ve been sending postcards, or doing a little other shape of advertising and marketing. Your responders will fall into one of the following organizations:
1. People who reply proper away.
2. People who respond numerous weeks, months, or even years later.