Is Twitter the Right Place for Your Small Business?

Is Twitter the right place for your small business? With the rise of social media, marketing techniques have taken off in a new direction. While businesses do promote themselves through television, radio, and newspaper ads, the more popular trend right now seems to be social media Highly rated on the list of top social media websites is Twitter. Popular among businesses and individuals alike, Twitter is taking the world storm. But is Twitter the right place for your small business? Let’s take a look at what Twitter can do for you.

First things first, Twitter can help you find and engage your target audience, generating a larger following for your business. Twitter allows you to connect directly with other individuals who are talking about topics related to your product or service. Whether these are other business owners, experts on your product/service, or potential customers, communicating with people interested in your product can help to build your client base. By using Twitter searches, keywords, and tags you can easily search for individuals who may be interested in your business.

When answering the question “is Twitter the right place for your small business?” it is also important to remember that not only can Twitter help you find potential customers, but it can also help you connect with them. It allows you to find prospects and JV partners, join conversations, and connect with whomever you like. Not only does Twitter allow you to meet and connect with potential clients, but it also allows you to share and update information easily. Potential clients can connect to your personal page often, finding updates and new information, there keeping them interested in your business.

It is also important to remember that Twitter is a great way to offer customer support. The best thing about Twitter is that it never sleeps. It is available to potential clients 24 hours a day, 7 days a week. This comes in extremely handy for customer service, allowing you to answer all inquiries in a timely manner. The best part is that Twitter can be accessed from your phone, notifying you each time you get a Tweet, allowing you to reply to your customers directly after they post a question or comment. Quick follow up with your clients will not only develop your rapport, but will also help you to build their trust.

Finally, Twitter can help you stay informed about your competition. If you do not already have Twitter, you can guarantee that your competition does. By visiting your competitions Twitter page often, you can see what they are up to, what kind of services they are offering, and what kind of deals or promotions they have available. If you want to beat your competition you need to one up them, and if you want to one up them you need to know what they are doing and what they are selling! Twitter can allow you to do just that.